Marketing Strategies Case Study Example | Topics and Well Written Essays - 3000 words

Marketing Strategies - Case Study Example Factors identified that can affect the marketing strategy of the firm include; the marketing environment which includes everything from lifestyle changes to consumer education and the economic environment. Other than that the demographic environment with a special consideration to those who are interested in convenience eating , the cultural, natural, technological and political environment all play a key role in shaping the marketing strategy of this firm. The target market is an important consideration for any firm selling whichever product. A target market is the group of people for which a certain product is intended. It could be an age group for example products targeted for children such as Nesquik- a milkshake, a social class such as products targeted for the rich and status conscious like Rolex watches and a particular gender like Maybelline- it is a cosmetic targeted at women only. Other factors can also be brought into the picture and often integrated with other variables to form a target profile of the consumer. It is essential that the right target market is targeted so as to achieve the relevant objectives. If the right target market is not targeted any amount of promotional effort will not achieve marketing objectives and all efforts will go to waste. The target group for the product includes people who are health conscious and who are able and willing to invest in their health. They are also people who are willing to pay a premium price for the product therefore being loyal to the product. These are people who want a convenient lifestyle and are looking for on the go breakfasts which serve their nutritional purpose but are still not heavy on the stomach. The rising health concerns amidst the general public can be capitalized on and used for this purpose. It is expected that the target market will have some attachment for the product even though they have not been educated culturally on careful health choices.3 Market segmentation is the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix. Initially the world began with mass marketing. Products were targeted to anyone and everyone without any changes and modifications. This is exemplified by Henry Ford's model T example; ' in any colour they want it as long as it is black'. With time marketers have learnt that not all consumers are alike and they have different needs and wants. They need to be targeted differently and given different offerings to appeal to their taste. There are certain bases for segmentation that can be used to give a coherent and homogeneous cluster of individuals. These include geographic segmentation, demographic segmentation, psychographic segmentation and use-related segmentation etc. Not all bases are used at one time and only the relevant ones are considered. 9 The relevant segmentation bases for this product include demographic segmentation, psychological segmentation, and psychographic segmentation, use related segmentation and benefit segmentation. Therefore demographically the target market profile that we are looking at is an age group of 16-25, male and female, single and usually studying or just started working. Other than them young executives who have a busy and

Pocahontas Term Paper Essay Example for Free

Pocahontas Term Paper Essay In Camilla Townsend’s book, Pocahontas and the Powhatan Dilemma, Townsend points out that there are many historical inaccuracies and myths that are associated with the story of Pocahontas. Using historical evidence to support the story of Pocahontas, Townsend attempted to create an accurate timeline bringing the past to the present. At the same time, the Disney film Pocahontas attempted to depict Algonquian culture accurately, however, according to history, much of the material presented in the film is full of misconceptions and is historically imprecise. In fact, Disney’s Pocahontas epitomizes John Smith and Pocahontas as heroes who prevented a war between the Algonquian Native American tribes and the colonists who were living in Jamestown. However, historical evidence proves that at the time John Smith came into contact with Powhatan, Pocahontas was only a young child around the age of ten and, thus had very little influence over her father. Additionally, the film depicts John Smith as a leader who was looked up to by the other colonists, while historical records prove that he â€Å"had made many enemies by the time he had left Jamestown.†1 Disney inaccurately portrayed particular pieces of the Native American experience with the European colonists, specifically regarding Pocahontas, yet, it is important to consider the audience that this part of history was being presented to. One of the biggest historical inaccuracies presented in the Disney film Pocahontas is the love story between John Smith and Pocahontas. The fi lm exhibited John Smith and Pocahontas as falling madly in love at first sight. This love is represented in the film through the â€Å"colors of the wind† which can often be seen circling Smith or Pocahontas. In the book, Townsend provides evidence of a relationship between the two that included only friendship, laughter, and education, but not love. A demonstration of this relationship would be when Pocahontas â€Å"participated in a class of mutual language instruction with John Smith.†2 In fact, it is from these lessons that Smith was able to write down the only full Powhatan sentences to ever be recorded. While there was no love between Smith and Pocahontas, historical evidence has shown that Smith thought about Pocahontas in sexual  ways. Actually, â€Å"council investigation openly acknowledged that he made lewd comments about her – or having even done things to her – in jokes, or in moments of sexual arousal.†3 The true love story in Pocah ontas occurred between John Rolfe and Pocahontas at the Jamestown settlement a few years after Smith had made contact with the Algonquian tribe. Unfortunately, Rolfe was not even represented in the first Pocahontas film. Another historical inaccuracy that can be seen in the Disney film is the physical depiction of both John Smith and Pocahontas. The film portrays Smith as a young, tall, blonde-haired, blue-eyed colonist who is charming and interested in protecting the Native Americans after coming into contact with Pocahontas. In contrast, historical evidence mentions that he was interested in control, and his intent was to subjugate the Native Americans so that â€Å"they could be made to work for their conquerors.†4 Smith was particularly interested in power and control over the Native Americans to further the cause in the New World for the English, which â€Å"unfortunately had passed the English by for at least a century.†5 Interestingly, Smith is portrayed in the film as being a young adult, of similar age to Pocahontas; however, in reality he was a middle-aged man with a large beard, and much older than Pocahontas.6 Smith is not the only person who was represented inaccurately by Disney in the film. Pocahontas is portrayed in the film as being a tall, beautiful, young adult who is free-spirited and passionate about nature. The most serious inaccuracy regarding Pocahontas is undoubtedly the fact that she is represented as a young adult, most likely around the age of twenty. According to historical records, Pocahontas, at the time of Smith’s arrival to the New World, was only ten years old.7 Additionally, the film depicts Pocahontas as being shocked and in awe of the English, however, evidence shows that â€Å"at no point did Powhatan, Pocahontas, or any of their people look on the strangers with wide-mouthed awe or consider them gods.†8 In fact, it is because of her young age that Townsend believes that â€Å"Powhatan and his advisors were hardly under her influence† when it came to policy decisions. Thus, her representation as a young adult is historically inaccurate and was clearly put in place to support the imaginary love story betwee n her and John Smith and make this fairy tale seem more believable. In Disney’s Pocahontas, it is evident that Powhatan desires Pocahontas to marry a Native American. In fact, the film even depicts Powhatan selecting Kocoom,  one of his strongest warriors, to be Pocahontas’ future husband. However, Townsend shines light on the idea that Powhatan did not have a strong preference about who Pocahontas married because Pocahontas’ mother lacked â€Å"political significance.†9 For this reason, any male child that Pocahontas was to bear would have not been placed in a seat of power, so it was not particularly necessary that she marry at all. As a result, she was given the choice of whom she wanted to marry. Interestingly, historical records indicate that Pocahontas â€Å"married a man named Kocoom, around the age of twelve or thirteen† and that â€Å"she must have liked him very much indeed.†10 So while the Disney film inaccurately portrayed Powhatan’s interest in Pocahontas’ love life, the film was able to successfully introduce Kocoom as a great warrior who had love for Pocahontas. Unfortunately, the film also inaccurately depicted a skirmish between Smith and Kocoom, which ultimately led to Kocoom’s death after being shot in the back. One thing historians are certain about is that Kocoom was the first husband of Pocahontas, however, â€Å"within a few years Kocoom seems to have disappeared.†11 The true story behind what exactly happened to Kocoom is up for debate, although many believe that he could have been killed in war, as he was a warrior for Powhatan. Another historical inaccuracy in Pocahontas is the portrayal of Powhatan as a person who practices monogamy. In fact, there are slight references in the film that Pocahontas’ mother had died, thus, making Powhatan a widow. While it is possible that Pocahontas’ mother died, historians know that Powhatan practiced polygamy regardless, due to the numerous amount of children he had. Through this sy stem, â€Å"whole clans of brothers and sisters had an obvious shared interest in remaining united and maintaining their family’s power.†12 In Townsend’s book, it is stated that in order to maintain rule over the tribes he conquered, Powhatan would â€Å"simply marry a woman of their royal family† because â€Å"a son conceived by her would grow up with loyalty to both his father and to his mother’s people.†13 To be ensured of this loyalty, the children were to be raised by Powhatan himself. The film also portrayed the inaccurate idea that Powhatan was interested in killing all of the colonists. In fact, what Powhatan really wanted was to gain metal tools as well as technology in the form of guns, knives, hatchets and pans; this is the reason why he made a deal John Smith.14 Townsend even included the fact that Powhatan was interested in  Ã¢â‚¬Å"establishing kinship ties as a means of ensuring his expanding control.†15 While Disney portrayed the story of Pocahontas inaccurately in many ways, some of the historical information was displayed in a correct manner. At the beginning of the film, the women of the tribe can be seen working in the fields. This, from the study of history, is accurate because we know that every member of the tribe worked in the village, even the royal family.16 Women could be seen dividing into groups in the morning; some would work the field, some would pick up firewood, and others would gather Tuckahoe to make flour.17 The film also depic ted the Native Americans’ telling of great stories that included the European conquests of parts of the New World. Being that Native American culture is passed down orally, historians can easily accept this idea that historical tales were told around campfires. Townsend explains that on an â€Å"ordinary evening, Pocahontas might have sat in the flickering light of torches and the central fire†¦listening to the older people tell stories.†18 While historians will never know exactly what Pocahontas was taught about her ancestry, it is safe to assume that there were many stories about the prior attempts of colonization that the â€Å"coat-wearers† had on their land. When analyzing the historical inaccuracies of the Disney film Pocahontas, it is important to keep in mind the audience that the film was created for. Disney undoubtedly created the film as a way to introduce the concept of Native Americans to children. In fact, one could argue that the primary audi ence that this film was intended for is between the ages of six and nine. As a result, Disney would not want to create a film that portrays all Europeans as power-hungry and eager to conquer the world in violent ways. After all, American children are more than likely living on land that belonged to the Native Americans at one time. It would not be favorable for Disney to illustrate the people around these children as a group who is interested in stealing from others. Disney hopes to teach kids about the importance of giving to others and keeping those you love close. Thus, this is why we see John Smith and Pocahontas as attractive role models who fall madly in love. Pocahontas was created to be a fairytale that portrayed the idea of ultimate love and happiness, not to show the utter destruction that the Native Americans and their land suffered from after contact with the Europeans. One could argue that Pocahontas was created to depict a peaceful transfer of lands from the Native Americans to  the European colonists through mutual agreement, an example of how inaccuracies about the true occurrence still persist today. Disney attempted to develop a film that introduced the history of Native Americans and the New World to young children through a simplistic story with a happy ending. However, this could become dangerous if the children who view the film do not receive proper education about the subject and continuously base facts off the film. In general, making a fictitious representation of true events could pass as unobjectionable in order to make a story more interesting for film. In the case of Pocahontas, when a story works to make the group that was truly at fault look innocent, issues arise in terms of proper education and the reinforcement of unjust myths. The film, Pocahontas, was undoubtedly filled with many historical inaccuracies, which have caused confusion about the realistic story of Pocahontas, but it did provide truthful, basic background information about Native American lifestyle at the time of the European conquest. I agree with Townsend that Pocahontas deserves for her true story to be known. However, I believe that creating a Disney film was not the best way to accomplish this, nor was it the goal of the company. Introducing the true interactions and agreements made between the Algonquian Native Americans and the European conquerors was not possible to do through an animated Disney film due to the typical audience of the film and the simplistic, family-oriented themes that Disney incorporates. American History classes provided in American schools, particularly in areas that have a strong historical Native American presence, are doing a better job of teaching students about the truthful atrocities that the European settlers created for the Native Americans. It is clear, however, that pop-culture may not be at the same level of educating society. Works Cited Townsend, Camilla. Pocahontas and the Powhatan Dilemma. New York: Hill and Wang, 2004. Pocahontas. Dir. Mike Gabriel. 1995. DVD.

Communication Characteristics in a Team

Communication Characteristics in a Team 1: How teams differ from groups, how to develop groups into teams. Its important to remind team members that they share a common purpose and to direct their energy toward business-unit or corporate goals. The leader should periodically highlight how everyones work fits into the companys overall strategy and advances its position in the market (Neeley, 2015) 2: The characteristics of high-performing teams. Success in the workplace depends on your ability to build a team, as well as to interact with others on that team. Together, people are able to accomplish what one person alone cannot. This is known as synergy. Following are the characteristics of a Good/Effective team: A clear, elevating goal: This is a goal which has been communicated to all. A results-driven structure: The goal has been jointly decided by all the team members. They are fully committed towards achieving it. Competent members: Each team member has the required skill set in order to achieve the team objectives. Unified commitment: There is nothing happening in silos. With the total commitment from team members, achieving organizational goals becomes easier. A collaborative climate: Commitment from team members and a good leadership leads to a collaborative team with a productive work environment. Standards of excellence: Quality orientation is vital to the success of any organization. External support and recognition: Appreciation as well as appraisal is required to keep the morale of the team high. Principled leadership: Leadership defines a team. An able-bodied leadership can chart the teams path to success. Each team member participates actively and positively in meetings as well as projects. This shows a persons commitment as well as understanding towards a project. Team goals are clearly understood by all: Communication is vital for achieving successful completion of any project. Individual members have thought about creative solutions to the teams problem. Thinking out of the box is vital in todays economic scenario. Members are listened to carefully as well as given a thoughtful feedback. Listening is an important skill for any team. Each team member is important. The thoughts and ideas of each team member have to be listened to, with respect, no matter how silly they may sound at first. Everyone takes the initiative in order to get things done. There is no concept of passing the buck. This is an indication of clear communication leading to understanding of individual responsibilities. Each team member trusts the judgment of others: Mutual trust and respect is highly important for the team. This is the only way to achieve the organization goals. The team has to be willing to take risks: Risk taking is an attitude which comes with confidence. Confidence on yourself as well as on the team, besides the ability to face all consequences. Everyone has to be supportive of the project as well as of others. A team is one unit. Unless these cohesive forces are there, the team will never be able to work efficiently enough. There is ample communication between the team members. Team decisions are made by using organized as well as logical methods. Dissenting opinions are never ignored: In fact, they are always recorded in order to be revisited in case the future situations dictate so. Teams are given realistic deadlines: External support as well as aid is vital to the success of any team. An efficient team needs support from both inside and outside. It needs to meet the individual needs of its members in order to achieve the organizations goals. 3: Handling challenges within the team. 4: Team motivation for better performance. A team is formed when individuals with a similar interest come together to realize a common dream. The team members must think of their team first and all other personal interests should come later. Every individual must contribute equally as per his capability to achieve the predefined targets successfully within the desired time frame. Motivation and attitude go hand in hand in increasing the output of any team. You need a match stick for fire, you need ink for a pen to write, and similarly an individual needs motivation to perform. Every individual has some latent talent and needs a push for the talent to come out. Without motivation, the team members feel reluctant to work and also tend to spread negativity around. Human beings are hungry for praise and appreciation. It is the prime duty of the team leader to appreciate his team members whenever they have done something great. This way they feel happy and motivated to perform even better the next time. Set a deadline for the submission of work. All the employees submitting the work within the stipulated time frame must be appreciated in public. Circulate a mail among all the employees appreciating your team members efficiency. Any person coming out with a brilliant idea should be suitably rewarded. It is not always you give cash to motivate your employees, but even small tokens of appreciation can make a difference. Reward your team member with anything he likes. Appreciating one member does not mean you will neglect or criticize the other members of the team who could not perform up to the mark this time. It is the duty of the team leader to motivate them so that they perform well the next time. Ask them to BUCK UP. A single members performance can hardly make a difference to the teams performance; every member has to contribute equally for the maximum output. Celebrate your teams success inviting all your team members. Take them out for a lunch to a nearby restaurant. They will feel happy and also come closer to each other this way. Give a pat on their back to appreciate their hard work. Titles such as Best Employee of the month and Best Team Member also go a long way in motivating the team members. The names of the best performers must be displayed on the notice boards for everyone to see. Incentives and perks also motivate the employees to a large extent. If any team member does something outstanding do not forget to appreciate him on an open forum and also ask the other members to reach to his level as well. Avoid making fun of your colleagues. It is considered highly unprofessional. Dont spread negativity around. Dont depend on blame games or spread unnecessary rumours about your team members. Motivation alone cant create wonders; it needs to be coupled with positive attitude of the team members to ensure high performance of the team. Adopt a positive attitude at work. Do not always find faults in others. Listen to your team members as well. Dont assume things or draw conclusions on your own. Be a little more flexible and adjusting to avoid conflicts at work place. Sit and discuss issues with your team members to reach to an alternative. Results cant be achieved unless and until you believe in yourself. The will power to do something is important. One should have the urge to perform. Always try to look at life from a larger perspective. Things can not always be the way you like, its better to accept things as it is sometimes. Remember after heavy rains, there is always a clear sky. Problems might crop up anytime, but it is always better to grin and move on. Do not overreact on petty things. Dont be too adamant or rigid, instead be a little forgiving. It is absolutely okay if you take the initiative and say Sorry. This magical word goes a long way in reducing conflicts to a large extent. Dont unnecessary create tensions for others and yourself as well. Dont be disheartened if someone comes to you and corrects you for your mistakes; do take it in a positive and healthy way. Do not step in the office with a mind clouded with negative thoughts. Everything seems wrong to you and you unnecessarily fight with people around. Team members must adopt a positive attitude to avoid tensions and misunderstandings at work place. Positive attitude with a little motivation can actually create wonders for the team.

American History X Essay -- Film Movies

American History X American History X (1998) illustrates how segregation is aggravated by missing father figures as well as the herd mentality of the characters in the film. German philosopher Friedrich Nietzsche’s concept of the herd mentality states that people need a concept or a worldview to adopt in order to give meaning to their lives. This herding of people who choose to adopt this certain ideal or ideals in effect causes the stifling of individual thoughts or creativity because everyone chooses to think a certain way (Floyd). This mindset that people are attracted to is not always chosen or forced but is rather seen as an obligation because of loyalties certain people have to others.   Ã‚  Ã‚  Ã‚  Ã‚  Derek Vinyard, played by Edward Norton, starts to adopt this racist mindset that all races other than white are the downfall of society in a flashback scene where he is speaking with his father about school and his father tells him not to listen to the â€Å"nigger bullshit† of his black Social Studies teacher, Dr. Bob Sweeney played by Avery Brooks. Derek’s obvious interest in Dr. Sweeney’s lessons fades almost immediately upon hearing these words from his father and Derek begins to agree with his father’s statements. Derek is not forced by his father to feel this way; however, he took it upon himself to feel this way because he looks up to his father. His individual thoughts are stifled because he wants to be more like his father. The racism instilled in Derek from his father is not enough to bring him to the violent lifestyle he starts on to lead, but it does teach him to stay away from black kids from an early age. This herd mentali ty to stay only with white people has been brought to another level when Derek Vinyard’s father dies. His father is shot and killed by blacks while fighting a fire in a black neighborhood. Derek immediately places the blame on black people, not just a single black person but all black people. After his father’s death, Derek joins forces with Cameron Alexander, played by Stacy Keach. Cameron is an older man who is a Neo-Nazi and he uses Derek to recruit young adults into a new gang called the Disciples of Christ (D.O.C.). The creation of the D.O.C. provides all the white youth of Venice Beach, California to feel a sense of belonging. Just like the young black males were a part of, and protected by, the Crips, the young white ki... ... is the brutality of hate and racism. The emotions running high in the movie makes it powerful and moving and the death of Derek’s younger brother Danny Vinyard is shocking enough to bring tears to many viewers’ eyes. The movie ends with Danny’s voice reading his paper out loud and he ends his paper with a very important quote by Abraham Lincoln. This quote shows how Danny’s, as well as Derek’s, mindset changed from the beginning of the movie to the end. When hearing this quote it leaves the viewers in awe that Danny finally started to look past his hateful ideologies but ends up dead because of the lifestyle him and his brother decided to lead. â€Å"We are not enemies, but friends. We must not be enemies. Though passion may have strained we must not break our bonds of affection. The mystic chords of memory will swell when again touched, as surely they will be by the better angels of our nature†. Works Cited American History X. Dir. Tony Kaye. Perf. Edward Norton, Edward Furlong, Avery Brooks, and Beverly D’angelo. 1998. DVD. New Line Home Entertainment, 2004. Floyd, Brandon. â€Å"American Nihilism Organization.† American Nihilism Organization. 24 Aug. 2004. 19 Oct. 2004 .

Medicalisation of Childbirth

The concept of medicalisation Originally, the concept of medicalisation was strongly associated with medical dominance, involving the extension of medicine's jurisdiction over erstwhile ‘normal’ life events and experiences. More recently, however, this view of a docile lay populace, in thrall to expansionist medicine, has been challenged. Thus, as we enter a post-modern era, with increased concerns over risk and a decline in the trust of expert authority, many sociologists argue that the modern day ‘consumer’ of healthcare plays an active role in bringing about or resisting medicalisation.Such participation, however, can be problematic as healthcare consumers become increasingly aware of the risks and uncertainty surrounding many medical choices. The emergence of the modern day consumer not only raises questions about the notion of medicalisation as a uni-dimensional concept, but also requires consideration of the specific social contexts in which medicalisa tion occurs. In this paper, we describe how the concept of medicalisation is presented in the literature, outlining different accounts of agency that shape the process.We suggest that some earlier accounts of medicalisation over-emphasized the medical profession's imperialistic tendencies and often underplayed the benefits of medicine. With consideration of the social context in which medicalisation, or its converse, arises, we argue that medicalisation is a much more complex, ambiguous, and contested process than the ‘medicalisation thesis’ of the 1970s implied.In particular, as we enter a post-modern era, conceptualizing medicalisation as a uni-dimensional, uniform process or as the result of medical dominance alone is clearly insufficient. Indeed, if, as Conrad and Schneider (1992) suggested, medicalisation was linked to the rise of rationalism and science (ie to modernity), and if we are experiencing the passing of modernity, we might expect to see a decrease in med icalisation

buy custom Food Contamination essay

buy custom Food Contamination essay Food contamination refers to tainting, pollution or infection of edible foodstuffs by either microorganisms such as bacteria and parasites or toxic substances such as chemical poisons thus making them unfit for human consumption. Consumption of contaminated food may lead to serious diseases, health complications or even death. Contaminated food usually causes intoxications or illnesses. According to Peariso, food contamination can be broadly grouped into three major categories; that is chemical, biological and physical food contaminations. Chemical food contaminations result from chemical substances such as detergents, oil and poisons; biological contaminations are caused by microorganisms whereas physical food contaminations are caused by physical objects such as sand or soil particles (Peariso 51). Sources of Food Contamination According to Wilson, food contamination is majorly caused by microbial infections or environmental pollutions. Microorganisms that cause food contamination include bacteria such as Campylobacter jejuni, Clostridium botulinum, Vibrio cholera and Escherichia coli or parasites such as Entamoeba histolytic, Trichinella spiralis and Cryptosporidium parvum. Environmental food contamination often results from improper handling and storage of food (Wilson 22). Food Contamination by Escherichia coli Escherichia coli (E. coli) refer to a group of enteropathogenic bacteriathat causes food contamination. The E. coli bacteria live in the intestinal tracts of human beings and other warm-blooded animals. E. coli is the main bacteria responsible for major food contaminations. A report by the Center for Disease Control and Prevention (CDC) estimated that more than two thousand hospitalizations and approximately one hundred deaths that occur in the US annually are caused by E. coli bacteria (Lew 218). E. coli is usually transmitted through feces of infected persons and animal remains. Human feces and untreated water are the major sources of food contamination by E. coli. Prevention of Food Contamination by E. coli E. coli infection usually results from eating contaminated foods. This can be prevented and controlled through maintaining high standards of cleanliness and hygiene. All foodstuffs should be kept in clean containers and stored in clean and hygienic environments. Handling of foodstuffs in hygienic surfaces to prevent recontamination is equally essential. Moreover, refrigerated food should be kept at very low temperatures to discourage the growth of microbial bacteria. According to Charles Wilson, food contamination by E. coli bacteria can be prevented through adequate sanitization of raw foods such as fruits and vegetables before eating. All foods must be properly cooked (Wilson 167). It is also important to practice high levels of personal hygiene, for example, cutting fingernails, wearing gloves when changing baby napkins, hand washing with warm water before meals and after visiting toilets and latrines. The Government and other relevant authorities such as the Public Health watchdogs should formulate and implement vital laws and regulations that control the operation of food establishments such as hotels and kiosks. All food establishments must be bound by law to follow pre-described procedures for preparation and handling food and other related food products. The government can as well practice Phage Therapy to prevent food contamination. Phage Therapy refers to the process of spraying meat and other related products with artificial viruses th at infect bacteria, hence preventing food infection by the microorganisms. Treatment of Patients suffering from Food Contamination The diagnosis and treatment of patients suffering from food contamination depends on the food contaminant, that is, sources of contamination. Patients suffering from food poisoning may be given drugs that neutralize the poison. They should also be given sufficient drinks, especially water to replace body fluids lost through diarrhea. Most physicians recommend the use of anti-vomiting medications and drugs that stop diarrhea (Anti-diarrheal). For those people who are suffering from bacterial food infections, administration of antibiotics can successfully help them. In addition, a patient should get proper nutrition and seek medical advice as soon as possible. People should also avoid taking undercooked foods or those foods which they are not certain of their sources, especially ready-made or takeaway foods. Buy custom Food Contamination essay